Whitening Facts

Q: Is it safe?

A: Research shows that if teeth and gums are normal and healthy there are no adverse effects to cosmetic tooth whitening. The ingredients used in Wicked White are 100% pure with no fillers or additives. Only the finest ingredients are used (kosher USP glycerine, no animal by products). Tooth whitening will not change or damage the structure of the teeth it simply makes them whiter and brighter.

Q: How long does the procedure take and what are the results?

A: Results can vary as the grade, genetic trait of your teeth and age can affect the process. After a quick consultation, a registered dental hygienist can determine your suitability and recommend a whitening package that is best for your desired outcome. Wicked White is clinically proven to whiten teeth safely and with little or no sensitivity.

Q: How long will the whitening last?

A: Two years is not unusual but we do recommend that you care for your new smile with the whitening extender pen, and regular dental check ups and cleanings. Longevity is also affected by lifestyle and diet. Pursing a touch up treatment in 6 months is not unusual to maintain optimal results.

Q: Will it whiten existing fillings, crowns or veneers?

A: Tooth whitening treatment in general will not change the colour of porcelain crowns, veneers or fillings.

Q: How does Wicked White differ from all the other products available in dental offices and other methods available on the market?

A: Wicked White is manufactured by the “Worldwide leader” in tooth whitening for the past 11 years. The key to the success of our whitening program is the finest gel coupled with blue light technology that safely increases the potency of the whitening in a fraction of the time of that offered by our competitors. Because everyone is a unique individual, an experienced professional will take the time to understand your whitening goals and customize a program that will suit your needs.

How it Works

Currently, Wicked White Whitening Gel’s active ingredient is 35 – 44% carbamide peroxide. As the peroxide is broken down by the patient’s saliva, water and gingival crevicular fluids, oxygen enters the enamel and dentin, bleaching coloured substances white, leaving the structure of the tooth unchanged. The product is designed to be used with any full-spectrum (white) or blue-coloured bleaching lamp. Certain wavelengths of light emitted from the lamp, aids in activating the peroxide and helps it penetrate the surface of the tooth. Wicked White contains a micro-encapsulated photo-initiator that acts as an interface between the light and the peroxide. The pH of wicked white is 7.0.


The true essence of the Wicked White technology is that its composition is contained within a convenient, cost-efficient single chamber delivery system in gel form having dispersed therein pressure-sensitive or hydration-sensitive microcapsules containing a light-activated photo-initiator of a peroxyl-containing teeth whitening composition that are liberated upon mechanical manipulation of the microcapsules or by exposure of the photo-initiator microcapsules to water of other oral fluids.

Procedure Length

After the initial recommended oral exam, the complete procedure should be completed in one office visit. Depending on the clients expected outcome, this procedure may need to be repeated. The procedure begins with a preparation period(wetting of teeth and isolation of tissue) typically followed by three, 15 minute sessions of bleaching with an optional fourth, 15 minute session to be dispensed at the discretion of the dental professional or licensed operator.

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